01 / IP
2Provisional
design patents
SENIOR ART DIRECTORUX & PRODUCT DESIGN LEAD
I make complex
products feel
inevitable.
A design leader with 13+ years across global brands — shaping product strategy, scalable design systems, and high-fidelity craft, now fusing UX with AI-augmented workflows to move from concept to production faster.
View selected work↓
02 / EXPERIENCE
13+Years of
experience
03 / REACH
100+Brands
shaped
04 / CRAFT
3000+Screens
shipped
POINT OF VIEW / 01
Design is not the screen.
It is the decision system behind it.
I work in the space between what people need, what a business is trying to change, and what a team can make real. The outcome is not decoration. It is shared clarity — expressed through a product.
- 01NeedHuman signal
- 02ConstraintReality check
- 03DecisionShared clarity
- 04ProductVisible outcome
SELECTED WORK / 02
Product systems,
not isolated screens.
Four regional platforms. Different markets and behaviours. One recurring design problem: helping people make confident choices inside complex systems.
KFC UAE
A connected ordering system for a high-intent, high-choice journey.
I helped shape the route from craving to confirmation — bringing discovery, service choice, menu exploration, and checkout into one coherent ordering experience.
Reduce comparison cost.
Product designUX architectureOrdering ecosystem
Pizza Hut UAE
Making a menu with endless possibility feel simple to make your own.
A connected ordering journey designed to carry people from an enticing offer through personalisation to an order they can follow with confidence.
Reduce comparison cost.
Product designChoice architectureCross-platform UX
Omantel
Giving everyday telecom complexity a clearer way forward.
A unified self-service experience that helps customers move between plan management, services, and daily account needs with less friction and more confidence.
Reduce comparison cost.
Product directionService UXDigital ecosystem
Hardee's UAE
A bolder digital journey for a made-to-order brand.
I brought discovery, burger customisation, and checkout closer together so the small decisions in a large menu feel easier — and more personal.
Reduce comparison cost.
Product designMenu UXApp + responsive web
Product screens are sourced from public app listings. Company and project logos, brand marks, and screen content remain the property of their respective owners.
EXPERIENCE & CAPABILITIES / 03
13+ years from
craft to leadership.
Senior Art Director at Publicis Sapient, leading the Omantel UX vertical from Gurugram and mentoring art directors across accounts.
GURUGRAM (NCR), INDIA · WORKING ACROSS GLOBAL BRANDSDownload resume
Publicis Sapient
Senior Art Director
Leading the Omantel UX vertical and serving as reporting manager for art directors across other accounts — mentoring craft, design quality, and career growth.
Omantel — Customer Experience Platform
National telecom operator of Oman.
- Redesigned the Explore page and led Phase 2 personalization: a theming layer spanning six audience segments with seasonal override states.
- Benchmarked bill-payment journeys against regional super apps; navigation-consolidation recommendations were adopted into the roadmap.
- Built a single-source design-to-code reference system to accelerate production-ready screen delivery.
Carnival Cruise Line — Guest Companion App
Flagship brand of Carnival Corporation, the world's largest cruise company.
- Designed the end-to-end guest companion experience across pre-cruise planning, at-sea utility, and onboard wayfinding.
- Crafted itinerary, dining, shore-excursion booking, and digital check-in flows, turning complex onboard operations into a calm interface.
- Designed for a global guest base, with experiences resilient to limited connectivity at sea.
Americana
Product Design Lead
Led product design for KFC, Pizza Hut, and Hardee's super apps, kiosks, and progressive web apps across the MENA region.
- Managed and mentored a cross-functional design team; partnered with product and engineering to ship at scale.
- Drove user research and analytics-informed iteration, lifting engagement and overall experience quality.
- Recognised with two company awards for consistently delivering design that exceeded expectations.
Unyscape
Associate Creative Director
Oversaw the creative department and a portfolio including Hardee's, Wimpy, Kia, Unilever, and Nikon — leading design teams, client strategy, and brand-building work.
Marcopolo Ventures
Account Design Director
Led product design and branding for startups, shaping user-friendly digital products aligned to business goals.
Smartpen India
Marketing Design Manager
Designed across marketing channels and optimized store and conversion funnels with data-driven creative.
BRANDS SHAPED
KFCPizza HutHardee'sKiaDaburNikonHarmanBarcoCarnivalOmantel
HOW I CREATE LEVERAGE / 04
Clarity compounds.
01↗
COMPONENT / VARIANT 01Frame
Find the decision behind the brief.
I connect customer reality, business intent, and delivery constraints until the team can see the problem worth solving.02↗
COMPONENT / VARIANT 02Shape
Design the system, not the moment.
I turn complexity into clear structures, flows, and interaction rules that hold together across screens and channels.03↗
COMPONENT / VARIANT 03Scale
Raise the quality of every decision.
I build shared standards, healthy critique, and the context designers need to make strong work without waiting for permission.LEADERSHIP / 05
- 01Context
- 02Craft
- 03Trust
The work gets better when the conditions get better.
I lead with context, candour, and enough structure for good ideas to travel. That means partnering across product, engineering, and business; coaching designers; building healthy critique; and making space for the messy middle where the strongest work usually appears.
Talk about your next challenge↗NEXT / 06