


A connected ordering system for a high-intent, high-choice journey.
Discovery, service choice, menu exploration, and checkout shaped into one coherent route from craving to confirmation.
- Product design
- UX architecture
- Ordering ecosystem

PRODUCT DESIGNER · DESIGN LEADER
I design the systems behind simple, high-stakes experiences—and lead the teams that make them real.
SELECTED WORK
Four regional platforms with one recurring challenge: help people make confident choices inside complex systems.



Discovery, service choice, menu exploration, and checkout shaped into one coherent route from craving to confirmation.



An ordering journey that carries people from an enticing offer through personalisation to an order they can follow with confidence.



A unified self-service experience for moving between plans, services, and everyday account needs with less friction.



Discovery, customisation, and checkout brought closer together so the small decisions in a large menu feel easier and more personal.
Product screens are sourced from public app listings. Brand marks and screen content remain the property of their respective owners.
PROFILE
I work between what people need, what a business must change, and what a team can make real. The output is shared clarity—expressed through a product.
Download résuméTHE OPERATING SYSTEM
Frame
Shape
Scale

Delegation, consequence, trust, and recovery—designed as visible product decisions.

Semantic systems that preserve intent across brands, modes, platforms, and teams.

Clear feedback, meaningful motion, and resilient flows that remove doubt from complex work.
LEADERSHIP
I lead with context, candour, and enough structure for good ideas to travel—across product, engineering, business, and the messy middle where the strongest work usually appears.
SELECTED EXPERIENCE
Leading the Omantel UX vertical and mentoring art directors across accounts, with a focus on product clarity, craft, and scalable delivery.
Led product design for KFC, Pizza Hut, and Hardee's apps, kiosks, and progressive web experiences across the MENA region.
UnyscapeAssociate Creative DirectorOct 2015 — Mar 2020India+Led creative teams and client strategy across Hardee's, Kia, Unilever, Nikon, and other global brands.
Marcopolo VenturesAccount Design DirectorSep 2014 — Aug 2015India+Shaped product design and brand systems for early-stage companies.
Smartpen IndiaMarketing Design ManagerNov 2012 — Nov 2013India & USA+Designed cross-channel marketing and improved store and conversion experiences through data-informed creative.
FIELD NOTES
CONTACT
GURUGRAM, INDIA
WORKING GLOBALLY