Led product design for KFC, Pizza Hut, and Hardee's Super Apps, Kiosks, and PWAs in MENA for Americana. Collaborated cross-functionally, managed a team, and addressed UX/UI challenges innovatively. Received 2 awards for high-quality designs. Spearheaded user research, resulting in optimized experiences and increased engagement. Iterated designs based on feedback and analytics for continuous improvement.