My Role
Responsibilities
Directed a user-focused design tactic to assure user-friendly UI/UX and brand uniformity for KFC Super Apps across MENA, enhancing user interaction and fulfillment.
Collaboration
Worked jointly with product, development, and marketing squads to harmonize design efforts with business objectives, nurturing creativity and attaining outstanding outcomes.
The Project
Challenge
Amid shifting market trends and intensifying rivalry, the task at hand was to revolutionize the QSR journey digitally in the MENA region. Our objective targeted amplifying comfort and customization for KFC patrons, reinventing their dining encounter.
Outcome
The KFC Super Apps redefined the game, clinching the esteemed Digital Disruptor Award. Known worldwide as the supreme QSR app for UI, CX, and CR, it delineated a standard for Yum Brands globally, transforming the industry terrain and completely revamping customer involvement.
