My Role
Responsibilities
Leading the design process, I was tasked with conceptualizing and executing captivating visuals for the "Fame for Name" contest campaign. My responsibilities encompassed creating compelling landing pages, immersive car imagery, and overseeing promotional design elements to drive audience participation and brand visibility.
Collaboration
Working closely with the Kia Motors India team, I fostered a collaborative partnership to ensure seamless integration of design elements into the broader marketing strategy. By aligning our creative vision with Kia's brand identity, we aimed to amplify the impact of the campaign and elevate brand recognition.
In the heart of our collaboration with Kia Motors India was the "Fame for Name" contest, a groundbreaking initiative to involve the audience in the naming of their flagship car model, codenamed SP2. With the promise of a grand reward—a chance for the selected name to become the global identity of the car, alongside the opportunity to win the car itself—we ignited widespread enthusiasm among automotive enthusiasts across India.
As the campaign unfolded around the Auto Expo 2018, I spearheaded the creation and marketing of a captivating landing page, curated immersive car imagery, and meticulously crafted promotional designs to amplify the contest's reach and impact. The culmination of our efforts resulted in the birth of "SELTOS," a name that resonated deeply with the Indian audience, solidifying its position as one of the most beloved compact SUVs in the country. Through strategic design interventions and seamless collaboration, we not only contributed to Kia Motors India's successful launch but also fostered a lasting connection between the brand and its audience.
