My Role
Responsibilities
As a key member of the design team, my responsibilities included conceptualizing and executing design solutions for PLAY's various platforms. This encompassed designing engaging Amazon Store Pages, captivating Brand Landing Pages, and dynamic Campaign Ads to enhance brand visibility and engagement.
Collaboration
Collaborating closely with the PLAY team was integral to our success. By aligning our creative vision with PLAY's marketing objectives, we ensured seamless integration of design elements into their broader strategy, resulting in impactful campaigns that resonated with their target audience.
In one of our standout campaigns with PLAY, we partnered with the esteemed actor Sonu Sood to create a compelling narrative that captivated audiences and amplified brand presence. Leveraging Sonu Sood's widespread appeal, we crafted a multifaceted campaign that showcased PLAY's innovative products in an exciting light. From dynamic Amazon Store Pages to immersive Brand Landing Pages, every element of the campaign was meticulously designed to engage and inspire. Our Campaign Ads, strategically deployed across various platforms, further bolstered brand visibility, driving traffic and conversions.
The collaboration with Sonu Sood infused the campaign with star power, elevating PLAY's brand image and fostering a deeper connection with consumers. Through our strategic design interventions and seamless collaboration with the PLAY team, we not only elevated brand presence but also cemented PLAY's position as a leader in the competitive landscape of Headphone and Smart Wearables.
